King Rilla was founded by Simon Légaré, a Canadian entrepreneur with grit, purpose, and a deep reason to change the game. It all started in his basement back in Canada, where Simon began making soap—not as a business idea, but as a solution. His wife and daughters struggled with psoriasis, and nothing on the store shelves was clean, gentle, or trustworthy enough.

Frustrated by products full of harsh chemicals, cheap oils, and synthetic fragrances, Simon took matters into his own hands—literally. What started as a family fix quickly grew into a passion. From that spark, King Rilla was born: a bold, no-compromise men’s care brand built on clean ingredients and real results.

Now based in Miami, Florida, Simon continues his mission to bring raw, natural strength to skincare—creating products that are as powerful as they are pure.

Because when family comes first, quality isn’t optional.

And King Rilla? It’s self-care fit for a king—and built with heart.